For Anasa, a Pilates studio based in Cyprus, I developed the brand identity from the ground up in close collaboration with the client. The direction was inspired by the idea of “breathe”, reflecting both the name and the studio’s philosophy.

I created a soft, balanced visual identity using a refined colour palette and considered typography, ensuring it felt calm and aligned with the mindful nature of Pilates while remaining distinctive.

The identity was applied across physical touchpoints such as mats and tumblers, as well as a set of social media assets designed for easy, consistent use—helping the brand feel cohesive both in-studio and online.