I worked with Farzi London for nearly five years, supporting the ongoing evolution of the brand. As the restaurant grew, there was a need to shift towards a brighter, more vibrant direction that better reflected the energy of modern Indian cuisine.

I evolved the existing logo, expanded the colour palette, and introduced more contemporary typography, while incorporating traditional patterns to keep the visuals grounded in cultural heritage.

I also redesigned key printed materials, improving menu legibility and introducing seasonal variations to create distinct moods throughout the year. Alongside this, I developed a range of in-restaurant assets and bespoke illustrations to bring added personality and cohesion to the brand.

The result is a more dynamic and expressive identity that feels both modern and rooted.